Pengaruh Produk, Harga, Distribusi dan Promosi Terhadap Keputusan Pembelian

Hermanto, Hermanto (2017) Pengaruh Produk, Harga, Distribusi dan Promosi Terhadap Keputusan Pembelian. Ecobuss, 5 (2). pp. 10-21. ISSN 2337-9340

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Abstract

This research was conducted on UD Furniture. Nur Agung Village of Muneng Kidul Sumberasih Subdistrict Probolinggo with the aim of research that will be achieved is a) to know the significant influence between product, price, distribution and promotion simultaneously and partially to purchasing decision on UD furniture. Nur Agung Village Muneng Kidul District Sumberasih Probolinggo District. b) to know the variables among product, price, distribution and promotion that have dominant influence to purchasing decision on UD furniture. Nur Agung Village Muneng Kidul District Sumberasih Probolinggo District. Type of research used is Quantitative research type with associative approach, with variables used include product, price, distribution, promotion and purchasing decision. The sample used is 63 respondents. The results showed that there is significant influence between product, price, distribution and promotion simultaneously to purchase decision on UD furniture. Nur Agung Village of Muneng Kidul Sumberasih Sub District Probolinggo, proved by value of Fhitung (8,544)> Ftabel (2,530) and sig. = 0,000a <0.05. There is influence between product, price, distribution and promotion partially to purchase decision seen result variable X1 tcount (3,656)> ttable (2,002) with sig value. = 0.001. Variable X2 tcount (2,605)> ttable (2,002) and sig value. = 0.012. Variable X3 tcount (2,884)> ttable (2,002) and sig value. = 0.006. Variable X4 tcount (3,006)> ttable (2,002) and sig value. = 0.004. The independent variable that has the most dominant influence on the dependent variable by seeing the largest significant t value is the product variable (X1) of3,656 with sig. 0.001 which influenced dominantly to variable Y from product variable (X2), distribution variable (X3) and promotion (X4). Keywords: product, price, distribution, promotion and purchasing decision.

Item Type: Article
Subjects: Fakultas Ekonomi
Divisions: Manajemen
Depositing User: Hermanto Hermanto
Date Deposited: 26 Dec 2020 04:01
Last Modified: 09 Feb 2021 23:48
URI: http://repository.upm.ac.id/id/eprint/1618

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