Developing an Effective Food Chain Management in a Developing Country: A Case Study on Manalagi Mango Fruit Supply Chain in Indonesia

Herlambang, Tedy Developing an Effective Food Chain Management in a Developing Country: A Case Study on Manalagi Mango Fruit Supply Chain in Indonesia. Developing an Effective Food Chain Management in a Developing Country: A Case Study on Manalagi Mango Fruit Supply Chain in Indonesia. (In Press)

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Abstract

Effectiveness in the supply chain relates to how well customer needs are satisfied. Subeffectiveness could occur if each actor in a supply chain attempts to optimize its own results rather than to integrate its goals and activities with other actors to optimize the results of the entire chain. Presenting a case on Manalagi mango fruit supply chain in Indonesia, this study used price-margin analysis, gap analysis and relationship analysis to explore the effectiveness of the chain. A high level of certain activity cost in the supply chain could indicate the inefficiency built into that activity. The perishable nature of fresh fruit made particular actors in the supply chain can damage all the efforts taken in another stage to deliver more value to customers. Thus, effectiveness is derived from the sum of the contributions of all participants along the chains. To add more value in the supply chain in the form of quality, timeliness, food safety, and labour standards in production and marketing, participants need to apply management-intensive. This has technological, organisational and managerial implications that resound along the chain all the way to upstream and downstream. Value creation potential of an individual firm can be enhanced, in some cases, through a more collaborative relationship with its suppliers and customers, provided that trust and commitment is developed. No one can guarantee the success of collaborative ventures, as adopting a more collaborative relation does not remove the volatile nature of prices and supply in the fresh produce industry which put frictions on relationships. This requires hard work, commitment and a fair degree of trust.

Item Type: Article
Subjects: Fakultas Ekonomi
Divisions: Manajemen
Depositing User: Tedy Herlambang
Date Deposited: 20 Feb 2019 22:43
Last Modified: 20 Feb 2019 22:43
URI: http://repository.upm.ac.id/id/eprint/165

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