Zahara, Zakiyah and Rombe, Elimawaty and Ngatimun, Ngatimun and Suharsono, Judi (2021) The effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. The effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services, 5 (3). pp. 471-478. ISSN ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
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Abstract
The aim of this study is to analyze the effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. The method used in this research is quantitative methods, data collection is executed by distributing questionnaires to consumers of Online Transportation Services. The population of this study is the Jabodetabek Online Transportation Services consumers whose numbers have not been identified with certainty. The questionnaire was distributed electronically using a simple random sampling technique. The results of the questionnaire returned were 180 respondents. Based on the results of data analysis, it is concluded that E-Service Quality has a significant effect on Intention to Use Online Transportation Services. Consumer Trust has no effect on Intention to Use Online Transportation Services. Social Media Marketing has a significant effect on Intention to Use Online Transportation Services.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | E-Service Quality; Consumer Trust; Social Media Marketing; Online Transportation Services |
| Subjects: | Fakultas Ekonomi |
| Divisions: | Akuntansi |
| Depositing User: | Dr. Judi Suharsono, SE., Ak., MM., CA., CSA |
| Date Deposited: | 02 Aug 2021 23:56 |
| Last Modified: | 02 Aug 2021 23:56 |
| URI: | http://repository.upm.ac.id/id/eprint/2080 |
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